Csr harmony bluetooth software stack download gamessportfasr. When you can Google the word google and find that it’s now a verb meaning “to use the Google search engine to obtain information about someone or something”—you know Google’s become a household name.

No doubt Google is the biggest search engine kid on the block. Even in just the last year, they’ve grown their market share a whole 10%—earning them a whopping 77% total market share in the search engine game. Where does Bing/Yahoo fit into this picture? Together they account for roughly 18% of the search engine market, which isn’t a lot, but it’s also not nothing.

Let’s talk about why you might be succeeding on Google SERPs but not Bing/Yahoo SERPs and what to do about it. But first, let’s figure out if worrying about Bing/Yahoo SEO is even worth your time.

So here's the article in a nutshell: When someone searches for a particular term, and you want your site to be listed for those keywords, the terms must appear somewhere on your page, or the engine will not know your site talks about those things. And those words, to be most effective, must appear in normal text, not in a picture, not created. No big UFO, No ET lifeforms came to earth and left us with this unfathomable search engine. So all those hours and hours spent optimising on your site, to get a higher ranking. Some Idiot decided he wanted you to waste your time in that fashion. I’m saying F. that. I’m not going to chase panda, penguin no more.

Is It Worth The Trouble?

The first thing we should figure out is: who is even using Bing or Yahoo? Who prefers them over Google and why? (BTW, Yahoo search is powered by Bing, yet their SERPs don’t always look exactly the same. Peculiar.)

Some people say a huge chunk of the people using Bing are Microsoft employees. Some people say it’s the elderly and less tech-savvy populations, which makes sense. Because most Bing searches are performed on Internet Explorer, the default browser on Windows devices—for which Bing is set as the default search engine—it’s likely that older folks and less technologically inclined folks are just using Bing because it’s there.

Surprisingly, some people actually choose Bing as their preferred search engine: coders, students, and people who rely on international maps function all prefer Bing for various reasons.

We’ve also got our folks using intelligent personal assistant Cortana to perform searches with Bing. So in short, we’ve got our:

• Elderly folks
• Non-tech-savvy folks
• Programmers/other special features users
• Cortana users.

And for Yahoo’s part, we’ve got a lot of folks who:

• already use Yahoo mail (and so use Yahoo search as their default) or one of Yahoo’s other popular services like Yahoo Answers, Fantasy, Shopping, IM, Finance, News, etc.; or
• prefer the security implications of using the little guy.

While current stats on the “Rise of Bing” and increased Bing market share are contradictory and difficult to confirm, there is a buzz in the air suggesting Bing use is on the rise. There’s similar talk in the rumor mills about Yahoo, too. So even if your target markets don’t line up with the demographics listed in the bullets above, you might not want to write off customizing SEO for Bing and Yahoo completely.

And if you do market and sell to any of the demographics above, you’ll definitely want to keep on reading.

Where Google And Bing/Yahoo Differ

They’re all very similar. They even look similar. (It seems that Yahoo and Bing have no shame in copying Google’s SERP web design almost exactly).

Where they differ is in the algorithms they use to rank search results, obviously—something you probably figured out already if your spot on all the SERPs don’t match up.

Content Type

Google’s algorithms love text (i.e. it even relies on text for crawling visual content via alt descriptions and captions); Bing/Yahoo love visual content.

This is especially true for Flash content: while Google and even Adobe are phasing out of their support of Flash, Bing seems to be stuck in the past, preferring (and, it seems like, even rewarding) websites that use Flash.

Backlinks

Here’swhat Bing says about backlinks:

“The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site.”

If location, location, location is the marketer’s creed, then backlinks, backlinks, backlinks are the SEOer’s. But turns out Bing prefers less backlinks—but of higher quality. This means that winning an inbound link from another site is only helpful if that website 1) curates and minimizes the amount of backlinks they use (no backlink stuffing!) and 2) is, for its own part, a high-quality website.

Another key difference: exact match anchor text from inbound links is a big win for Bing, but not for Google.

Keywords

Google allows for wiggle room and less direct, context-based keywords and is a bit more sensitive to keyword stuffing; Bing/Yahoo needs direct keywords.

Social Signals

Bing seems to place more importance on websites mentioned/engaged in social media. One example: when you search a company in Bing, you’re automatically able to see if a Facebook friend or Twitter follower has mentioned/recommended the company or product.

Bing on social:

“If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run.”

Page Authority

Both Google and Bing reward high authority domains like those ending in .edu and .gov with their algorithms, but it’s mostly Bing that cares about domain age. Older domains will rank a bit higher on Bing SERPs.

Search Terms With Double Meanings

If one search term could mean two things, Google usually places the most popular website associated with the search term first. Bing deals with double meanings by showing local results first.

Local SEO

It seems that Bing is the small business champ, as it tends to list more local businesses on their SERPs. Google tends to favor the bigger, more established businesses, probably because their algorithms view them as more “credible” search results.

How To Optimize For All Three

The one thing you can do that’s a surefire way to rank for all 3 search engines is to consistently create genuinely helpful and engaging content for your visitors. That’s the one big thing Google, Bing, and Yahoo agree on: although they have different algorithms for grading websites and ranking them on SERPs, all they really want to do is reward the best sites for being most helpful to visitors.

How important is product photography for beginners. It’s hard to say there’s any one thing you can do that’ll benefit you with all 3 search engines, especially now that we know how much their algorithms differ. There are a few things you can do, though, that should help your SERP ranking all around.

1. Content And Keywords

Google likes text, Bing likes rich content. Google can work with context keywords, Bing needs direct. What’s a SEOer to do?

Incorporate parts of both strategies, of course. The great thing the differences between Google and Bing/Yahoo search algorithms is that most of the criteria aren’t mutually exclusive. You can have both lots of good text-based content and rich multimedia. You can have indirect keywords and direct keywords, as long as you’re not keyword stuffing.

So that’s what you should do: make sure you’re incorporating both text content with indirect keywords, and rich content with direct keywords onto your site.

2. Backlinks And Social Media

Backlinks: Google likes quantity, Bing likes quality. All you can do is make sure you’re earning as many backlinks as you can, all from quality websites. The more you build your portfolio of backlinks from trustworthy and well-ranked websites, the more you’ll climb on Bing and Google SERPs.

Same goes for social media: all you can do is just get better at social media all round. Encourage social sharing with social sharing buttons on all your pages and blog posts, and consider running a social media campaign to incentivize social media users to share your stuff and talk about you. The great thing is you can focus on making strides with Bing on this one; it’s not like Google will punish you for having an even better social media presence!

3. Claiming Local

Remember how we said Bing loves to champion for the local guy? Well one thing you can do right now is claim your local listing (or create one, if you’re not listed in search results already) for your brick-and-mortar. All you’ve got to do is add some information about your local listing and verify it using a PIN number.

4. Keep It Ethical

No matter what search engine you’re trying to climb the ranks with, you can’t go wrong by keeping your SEO strategy ethical and customer-driven. Your SEO won’t ever suffer by doing the right thing.

Buying backlinks = not so ethical. Keyword stuffing = not so ethical. Doing anything to try to “trick” search engine algorithms that doesn’t ultimately add to your visitors’ experiences = definitely not ethical. Here’s your reminder to keep it real, no matter what kind of SEO you do.

5. Use Bing Webmaster Tools And Keep Up With The Bing Webmaster Blog.

Bing Webmaster Tools likeSEO Reports and theSEO Analyzer tool are an SEOer’s best friend for SEO feedback straight from the search engine itself. With these tools, you’ll be able to perform on-demand scanning of individual pages, track your progress, and keep up to date with changes to Bing algorithms that could affect your site.

Rising On Google Serps But Falling/Plateauing On Bing And Yahoo? Here Are Your Options

Beyond the 4 tips listed above, here’s how to rectify this kind of unbalanced SEO success.

Do What’s Listed In The 4 Tips Above And Monitor Results

Before making any big decisions, make these small changes first! If these small changes are enough to fix your SEO lopsidedness problem, well then that’s just great. Be sure to have a system for measuring your results so you’ll know exactly what kind of fruits your labor is yielding.

Ask Yourself: Is It Good Enough?

Have these tips boosted you enough to satisfy your hunger to rank on Bing, even if you’re not at the top?

While it’s unlikely any one thing you do to improve Bing rankings will hurt your Google rankings, it is possible that throwing all of your focus into ranking on Bing can hurt your chances for climbing higher on Google, if anything because of the opportunity cost involved. Time spent strategizing for Bing is time not spent building more success with Google.

And let’s remember, Bing/Yahoo together make up less 20% of search engine market share, while Google is still the search engine king and probably will remain so for the foreseeable future. Let’s recall the kind of folks who still use Bing/Yahoo: small specialty groups like coders, the elderly/less tech-inclined, and Microsoft employees.

So before you move on to the 2 tactics below, I urge you to ask yourself: do you really need to rank high on Bing, too? If your target markets fall into one of these categories, then maybe it is more crucial for you to rank on Bing.

But…if not? Is it really worth it? Wouldn’t you rather put all your efforts towards ranking super high on the search engine with 80% of market share? Of course your answer will depend on your own preferences, your target markets, and how many resources are at your disposal.

If you’re set on ranking higher on Bing and Yahoo, keep reading.

Build A Site For Bing

If you have more time than money and want to rank organically, this option’s for you.

It’s the most time consuming option for ranking higher on bing, but if Bing connects you with a lucrative enough target market, then this option could be worth it for you. A site built for Bing would focus more on multimedia-rich content and use more concise, direct keywords. (Careful not to include duplicate content—this would hurt your ranking for all search engines.)

Run A Bing/yahoo Ad Campaign

If you have more money than time and want a safer, faster way to rank on Bing or Yahoo, try running a Bing ad campaign on the Bing/Yahoo ad network. (Some even say Bing Ads performs much better than Google AdWords!)

And since Bing/Yahoo aren’t crowded with SEOers trying to make it to the top, it’s much cheaper to run an ad campaign on Bing! It won’t be organic, but it will get the job done much faster, and most likely cheaper, since you’re not using man hours trying to figure out how to climb on Bing SERPs while maintaining your spot on Google’s.

You Really Can Have It All

If you think it’s worth it, all you have to do is put in a little extra elbow grease to transform your site into tasty crawler-food for both Google and Bing/Yahoo bots.

That’s definitely my first recommendation: get your content, keywords, backlinks and social media strategies polished up. If you’re still not where you’d like to be on the little guy SERPs, I definitely recommend looking into Bing/Yahoo ads—the safest way to rank without sabotaging your spot on Google SERPs.

How about you? Where are you most focused on ranking as we near the end of 2017? Are you thinking you might include Bing/Yahoo search in next quarter’s SEO strategy plan, or will you stick to Google? Let us know in the comments below!

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^{* Adapted lead image: Public Domain, pixabay.com via getstencil.com}

Reasons for Poor Search Engine Ranking and How to Make It Rank Better

From time to time, I get visitors to thesitewizard.com requesting that I take a look at their website. This time, I received a request tolook at a site that had been indexed by Google, but not showing for any relevant search queries. A quick look at the visitor's siterevealed the problem. Since many websites that I have reviewed in the past exhibited the same types of problems, I've collectedsome of the common reasons why a site may not be ranking in the search engines in a single article. This will hopefully help youwhen you design or update your own website.

Note that most (if not all) of these points have already been covered in my other articles onwebsite promotion andweb design. You shouldread them in order to get a better idea of getting your site into the search engines. Here are some important ones:

Common Reasons Why Your Site Is Not Showing Up in the Search Results

1. Flash Splash Screens for a Home Page: Words Speak Louder Than (Animated) Action

   Your home page is an extremely important page on your site. It should tell people what your site is all about. Very often, when I'm asked to reviewa site, I find a site that has the following characteristics:

   • The home page has nothing but a Flash splash screen with some fancy animation.

   • If there are any words on the page at all that are not embedded in the Flash animation, it's 'Enter Site'.

   • The HTML title tag of the page says 'Flash Intro Page'.

   Ask yourself what the search engines will index in such a case. Chances are that your home page will probably only rank for'enter site' and 'flash intro page' since those are the only words on the page many search engines can pick up. In fact,since there are so many sites with those words, you may not even rank for them (not that you'll want to).

   Title tags are vital: Google uses it heavilyand it's a fundamental partof any search engine friendly web design.

   Text content that can be indexed is also vital. The search engine cannot know intuitively what your website is about ifit doesn't have words to index. Embedding text inside Flash content and expecting search engines to beable to recognize them is a risky business — Google may be able to read some of the text, or it may not. The othersearch engines may not even be able to extract anything.

   Get rid of the Flash splash screen for your home page if you have one, and replace it with a normal web page.Not only will your site rank better, it will also look more professional. Restrict your use of Flash to thingsthat really need Flash, like interactive online games and videos, and not pages that you want indexed.

2. More Pictures Than Words: A Thousand Words are Worth More Than a Picture

   I'm sure you've heard the saying, 'a picture is worth a thousand words'. Maybe that's true for a human being.But to a search engine, using current technology, a picture is useless for determining what the site is about.The engine cannot see a picture and figure out what product you're selling. If you want the engine to knowthe details about your product, write words to that effect. You can find more information onhow to tag your pictures ina way search engines can understand at https://www.thesitewizard.com/sitepromotion/search-engine-friendly.shtml

3. A JavaScript-Dependent Website Without Traditional Web Content and Navigation: New is Not Necessarily Better

   Related to the above points is a website that is heavily dependent onJavaScript (eg, such asthose using AJAX). Ifthe content or the links on your site are generated using this scripting language, you may encounterthe sameproblem another of thesitewizard.com's visitors experienced — the search engines' inabilityto find other pages on the site.

   The solution to this is to always have plain, traditional web content and navigation links somewhere onyour page. You do not need to drop your JavaScript code to do this. Just think of some way to put normal text andnormal links onto your page in a way that does not need a JavaScript interpreter to decode them. While you can also put upa traditional site map andcreate afile using the sitemap protocol to help the search engines, nothing beats normal text links on a page that works forboth search engines and human visitors.

   Update: the Google search engine is generally quite good at parsing JavaScript these days, but in general, it's bestnot to rely on search engines being able to decode your page the same way a browser can. I have no idea how Bingperforms with JavaScript pages.

4. Nobody is Linking to You

   As mentioned in my article on Howto Create a Website, if your site is not linked to by any other site, some search engines, notably Google, may noteven bother to visit your website to index it. Read that article for pointers on how to get started on getting your sitenoticed by others.

How to Check Your Website for Search Engine Friendliness

One way to check your website to see if it's search engine friendly is to configure your browser to not displayany graphics, not to use plugins (like Flash) and not to run JavaScripts. If your site only shows a blank screen insuch a case, that's what the search engine will see as well. If you only see a few meaningless words on the screen (like'Skip Intro'), then that's what the search engine will think your site is about as well. If you find you cannot visit anyother pages on your website from the main page, the search engines will have the same problem as well.

(The way to disable graphics, Flash, and JavaScript varies from browser to browser.For example, in Firefox, you have to go to the 'about:config' screen and search for the relevant settings.Alternatively, you can also accomplish the same thing using one or more of the add-ons that are available forthat browser. Sorry to be so vague. Firefox changes its user interface from version to version, and I don'twant to put information here that will require me to update this page every time a new major version comes out,which as you know, is practically every month.)

This is not a foolproof solution for checking your website though, since you will still be using a modern frames-capablebrowser, so sites withframes will still show up correctly, even though they won't necessarily be indexed properly by a real search engine.But it will probably suffice to give you an idea of how the search engine sees your site.

What Do You Want to Rank For?

Why Does Your Site Rank So Poorly In Search Engine Results Explained

A very important thing to bear in mind when designing your website is to ask yourself what your site is all about.What do you want to rank for? If you want to rank for 'Widget X', the words 'Widget X' must appear on your website in ordinary,visible text. This may seem obvious when I say it, but judging from what I see when I review some websites, it may notnecessarily be apparent to some people. (Don't take this as an accusation or anything like that, itwasn't obvious to me either,when I first started.)

So here's the articlein a nutshell: When someone searches for a particular term, and you want your site to be listedfor those keywords, the terms must appear somewhere on your page, or the engine will not know your site talks aboutthose things. And those words, to be most effective, must appear in normal text, not in a picture, not created byJavaScript, and not embedded in a Flash window on your page. You also need links pointing to your website.

Copyright © 2008-2017 by Christopher Heng. All rights reserved.
Get more free tips and articles like this,on web design, promotion, revenue and scripting, from https://www.thesitewizard.com/.

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Why Does Your Site Rank So Poorly In Search Engine Results 2019